40H bra size — conversion chart, sister sizes & brands
A 40H bra (US notation) in every regional standard. The same band-and-cup, labelled eight different ways.
| US | UK | EU | FR | IT | AU | JP | IN |
|---|---|---|---|---|---|---|---|
| 40H | 40FF | 90H | 105H | 90H | 18FF | 90H | 40FF |
Band conversions are exact; cup fit still varies by brand, style, and body — a conversion is a starting point, not a guarantee.
Sister sizes of 40H
Sister sizes hold the same cup volume with a different band — the quickest fix when a band feels too tight or too loose.
Not sure you're a 40H? Two measurements, two minutes — free, nothing stored.
Check my size →Brands that make H-cup bras
ThirdLoveSavage X FentyWacoalPanacheFreyaChantelleCUUPHunkemollerMarks & SpencerCosabellaElomiEmpreintePrima DonnaCurvy KateBerleiLane Bryant / CaciqueTorridParfaitBoux AvenuePour Moi
40H FAQ
- What is 40H in EU sizing?
- 40H (US) is EU 90H. In UK sizing it is 40FF. Band conversions are exact; cup fit still varies by brand, style, and body — a conversion is a starting point, not a guarantee.
- What are the sister sizes of 40H?
- 38I and 42G — same cup volume, different band.
- Is 40H the same in every brand?
- No. A 40H can fit differently between brands because of pattern, fabric and cup shape. Use it as a starting point and try a sister size when switching brands.