40D bra size — conversion chart, sister sizes & brands
A 40D bra (US notation) in every regional standard. The same band-and-cup, labelled eight different ways.
| US | UK | EU | FR | IT | AU | JP | IN |
|---|---|---|---|---|---|---|---|
| 40D | 40D | 90D | 105D | 90D | 18D | 90D | 40D |
Band conversions are exact; cup fit still varies by brand, style, and body — a conversion is a starting point, not a guarantee.
Sister sizes of 40D
Sister sizes hold the same cup volume with a different band — the quickest fix when a band feels too tight or too loose.
Not sure you're a 40D? Two measurements, two minutes — free, nothing stored.
Check my size →Brands that make D-cup bras
Victoria's SecretThirdLoveSavage X FentyAerieWacoalNatoriPanacheFreyaTriumphChantelleH&MCUUPSKIMSIntimissimiHunkemollerMarks & SpencerCalvin KleinCosabellaEmpreintePrima DonnaCurvy KateCloviaZivameEnamorWacoal JapanUniqloBerleiAmanteSimone PereleEvelyn & Bobbie
40D FAQ
- What is 40D in EU sizing?
- 40D (US) is EU 90D. In UK sizing it is 40D. Band conversions are exact; cup fit still varies by brand, style, and body — a conversion is a starting point, not a guarantee.
- What are the sister sizes of 40D?
- 38DD and 42C — same cup volume, different band.
- Is 40D the same in every brand?
- No. A 40D can fit differently between brands because of pattern, fabric and cup shape. Use it as a starting point and try a sister size when switching brands.