40B bra size — conversion chart, sister sizes & brands
A 40B bra (US notation) in every regional standard. The same band-and-cup, labelled eight different ways.
| US | UK | EU | FR | IT | AU | JP | IN |
|---|---|---|---|---|---|---|---|
| 40B | 40B | 90B | 105B | 90B | 18B | 90B | 40B |
Band conversions are exact; cup fit still varies by brand, style, and body — a conversion is a starting point, not a guarantee.
Sister sizes of 40B
Sister sizes hold the same cup volume with a different band — the quickest fix when a band feels too tight or too loose.
Not sure you're a 40B? Two measurements, two minutes — free, nothing stored.
Check my size →Brands that make B-cup bras
Victoria's SecretThirdLoveSavage X FentyAerieWacoalNatoriTriumphChantelleH&MCUUPPepperSKIMSIntimissimiHunkemollerMarks & SpencerCalvin KleinCosabellaPrima DonnaCloviaZivameEnamorWacoal JapanUniqloBerleiAmanteSimone PereleEvelyn & BobbieSomaLane Bryant / CaciqueTorrid
40B FAQ
- What is 40B in EU sizing?
- 40B (US) is EU 90B. In UK sizing it is 40B. Band conversions are exact; cup fit still varies by brand, style, and body — a conversion is a starting point, not a guarantee.
- What are the sister sizes of 40B?
- 38C and 42A — same cup volume, different band.
- Is 40B the same in every brand?
- No. A 40B can fit differently between brands because of pattern, fabric and cup shape. Use it as a starting point and try a sister size when switching brands.